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Cloud, social, mobile and information are the four key IT forces alongside the continued impact of consumeristion that are combining to produce a “nexus” in which “cool vendors” will operate, according to market analyst Gartner. So, who are so cool vendors? By definition, these are small vendors that offer innovative products or services to their customers. The innovation may be in how the product works or in what can be accomplished by those organisations using the product or service.


"The four forces, along with consumerisation, have essentially set the stage for a next generation of capabilities," says Daryl Plummer, managing vice president at Gartner. "Combining the ideas of service delivery, consumer technologies, collaboration and information is advancing the idea of business success being built on customer outcomes,” he adds.Cloud computing provides the delivery of new capabilities.


Social collaboration is expanding the way in which people interact with one another. Beyond that, the use of mobile devices has extended the reach of users and their involvement with information from many different sources. Cool vendors who either explicitly, or implicitly, benefit from the combination of these forces generate new value opportunities for customers.


With cloud computing, Gartner has found organisations across many vertical sectors share the sense of urgency that companies have to institute a strategy for cloud computing that is viable and near term. However, beyond corporate strategies, technology strategies are also being affected by cloud computing, as well with organisations facing choices such as platform middleware, cloud brokerage, or management and governance.

Technology professionals will benefit from an exploration of the cool vendors to uncover emerging cloud specialists. Mobility has surged to the front of any strategy seeking to support modern ideals and enable stronger branding, reach and impact of applications.

For example, retail organisations have embraced and advanced the mobility opportunity. Vendors support retailers and mall operators in the placement of sensors that communicate mobile device location data to produce location-specific information to be used by retailers and customers to enhance the buying experience.

The velocity and variety of information is on the rise, so the ability to capture, sort, analyse or capitalise on that information must grow. It is becoming clear data today is not the same as data in the past. It is less static, more real-time, more varied, unstructured and massive. The opportunity is to dive in and find a way to discover patterns that will help a business expand.

"The four converging IT forces will be critical to the success of businesses as the 21st century advances," says Plummer. "Cool vendors point the way to the innovations, which will allow this nexus of forces to be tamed before it drops many companies into chaos.”


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