Vendor Highlight

Mobile Broadband Boost

As the demand for a smooth and seamless integration of Wi-Fi access becomes increasingly important part for the mobile broadband service, Ericsson has announced its 3GPP compliant Wi-Fi network access, control and management solutions.

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Expert Talk

Securing Utilities Infrastructure

As a highly critical sector, the oil and gas infrastructure should be one of the most secure, both physically and digitally. This is not the case.

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Indoor location is perfectly positioned to save the retail industry’s burning platform - bricks and mortar. Major American retail brands will launch indoor location technologies over the next two years to enhance customer analytics, store optimisation, proximity advertising and customer relationship management, according to ABI Research.

 

Competition is strong, with over 30 big name IC vendors, start-ups, carriers, handset OEMs and infrastructure providers, all fighting to win this space. While Google and other industry giants loom large, retailers will want to maintain control of in-store data, advertising, and CRM, the analyst firm adds. As a result, start-ups and infrastructure providers will see significant success.

 

Carriers will also have a role to play, particularly with the onset of small cells. Competition is emerging between handset-based and dedicated infrastructure-based approaches. Ultimately, both have a role to play, depending on the application. ABI Research forecasts over 200,000 installations of infrastructure equipment by 2017, across Wi-Fi, Bluetooth, with over 800 million branded application downloads.

 

“Revenues will come from multiple sources, including advertising, infrastructure deployments/service fees and application management,” states Patrick Connolly, senior analyst at ABI Research. “However, analytics is the area best placed for initial uptake, representing the path of least resistance. Long term, advertising will play a major part, with in-store offers representing approximately 40% of revenues in 2017,” Connolly adds.

-----ABI Research

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