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The GSMA has launched an initiative that will provide consumers visibility of their roaming charges and usage of mobile data services when travelling abroad. phone dollars


At the Mobile Asia Expo in Shanghai, 24 operator groups, including América Móvil, AT&T, Axiata Group Berhad, Bharti Airtel, China Mobile, China Unicom, Deutsche Telekom, France Telecom-Orange, Hutchison 3 Group and others agreed to undertake measures to help subscribers understand their data roaming charges and manage their use of data services.


“Operators are implementing transparency practices, benefiting more than a billion subscribers,” says Franco Bernabè, chairman of the GSMA. The initiative will help to promote an even broader adoption of principles that will offer a more transparent and uniform experience for consumers, wherever they travel.


The GSMA will work with mobile operators to adopt the following measures:

  • Sending text messages to remind customers of their data roaming tariffs when they arrive in another country and turn on their mobile device;
  • Implementing a monthly data roaming spending limit to help consumers manage their roaming bill and sending alerts when their data usage approaches the limit; and
  • Temporarily suspending data service when usage exceeds the spending limit.

In the first phase of the initiative, the 24 operators and their group subsidiaries have agreed to implement data roaming transparency measures by the end of 2012, covering more than 4 billion mobile connections worldwide.


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