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Telecommunications company Omantel has selected Aito’s customer experience analytics solution, Aito CEA, for greater insight and intelligence into its customer usage. Omantel intends to gain a better understanding of the customer lifecycle and deliver a better customer experience.


The company specifically wants to have a better insight into:

  • Market trends, such as market segments, market share and market growth.
  • Customer trends, such as usage patterns, customer segments, profitability and churn.
  • Service usage patterns, offers and campaign performance.
  • Network statistics, utilization and device information.

Omantel selected Aito CEA for its ability to quickly and easily unify the business, customer and network traffic data and provide centralized, easy-to-use real-time analytics out-of-the-box.

Jalal Hussain Abdullatif,  manager business intelligence at Omantel Corporate Strategy Unit, says customer experience is at the very heart of his organisation’s business. “We want to provide the best possible service and the most attractive products to our customers. Aito CEA will enable us to achieve this through analysis of a broad combination of data and obtain insights into market, customer, service and network trends,” he adds.


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