Vendor Highlight

Mobile Broadband Boost

As the demand for a smooth and seamless integration of Wi-Fi access becomes increasingly important part for the mobile broadband service, Ericsson has announced its 3GPP compliant Wi-Fi network access, control and management solutions.

Read more ...

Expert Talk

Securing Utilities Infrastructure

As a highly critical sector, the oil and gas infrastructure should be one of the most secure, both physically and digitally. This is not the case.

Read more ...

 

Social television is becoming a mass-market phenomenon. According to Ericsson’s TV and video consumer trend report 2012, 62 percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year.

sfvideo

By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it. Niklas Rönnblom, Ericsson ConsumerLab senior advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets or laptops for TV and video viewing."

 

Furthermore, 62 percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase. Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.

 

More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices." Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers.

---Ericsson

You have no rights to post comments