Vendor Highlight

Mobile Broadband Boost

As the demand for a smooth and seamless integration of Wi-Fi access becomes increasingly important part for the mobile broadband service, Ericsson has announced its 3GPP compliant Wi-Fi network access, control and management solutions.

Read more ...

Expert Talk

Securing Utilities Infrastructure

As a highly critical sector, the oil and gas infrastructure should be one of the most secure, both physically and digitally. This is not the case.

Read more ...

 

The over-the-top (OTT) revenue will quadruple to $32 billion, up from the expected $8.2 billion in 2012, according to ABI research. Subscription services, like Netflix, have led the OTT markets the past couple of years, which has helped push the market toward growth. By 2014, however, OTT rentals are expected to surpass subscription revenues.

 

ott

Practice director Sam Rosen comments: “Connected CE and mobile devices continue to push consumer behavior toward newer forms of media distribution like OTT and multiscreen services. Pay TV services will continue to thrive, by implementing multi screen services and supporting OTT content.”


In time, advertising, like OTT rentals, is expected to pick up momentum as ad dollars increasingly shift to the OTT market. Connected CE and mobile/portable devices in particular present additional consumer touch points and enable more creative ways to connect or interact with consumers. These devices are capturing more of our attention as many consumers claim to multitask while watching TV. Finding new ways to better engage consumers through OTT experiences, therefore, will prove increasingly important as consumers adopt new viewing behaviors.

Senior analyst Michael Inouye says: “While many consumers claim to use mobile and portable devices while watching TV, most of us are in actuality poor at multitasking. In many cases this means consumers are more acutely aware about the content on their portable device than the TV. While second screen advertising is not necessarily OTT content it does speak to the importance of targeting these connected devices that extend the reach of content beyond the TV.”


---ABI Research

You have no rights to post comments