Vendor Highlight Archive

Swiss structured cabling firm Reichle & De-Massari (R&M) has opened its new patch cord assembly facility at the Dubai Airport Free Zone (DAFZA). The move is a strategic one for R&M, as it plans to boost the speed of its cabling solutions delivery capabilities in the Middle East and Africa.

In addition to serving customers across the Middle East and Africa, the new facility will also supply patch cords to countries in the Asia Pacific region including India, China, Japan, Singapore and Australia. “Our customers would previously receive patch cords from our headquarters in Switzerland, but as the region now boasts of its own assembly facility, our Middle East and Africa customers, as well as those in Asia Pacific can be assured of much faster delivery,” says Peter Reichle, who owns R&M.

The patch cord is a vital cabling component for data centers and setting up the assembly facility is in line with the company's aim of being recognized as the region's leading data center solutions provider by 2013. Patch cords, which are also vital for office cabling, are widely used for connecting endpoint devices such as laptops, telephones and desktops to wall outlets, or in the interconnection of network equipments like port switches and servers.


These cords require a high degree of flexibility and customization of their lengths and types to meet various infrastructure requirements. Due to factors such as cooling, air circulation and power consumption, patch cords have an impact on the overall efficiency of the data center.


“The assembly facility in Dubai will allow us to be more customer-oriented and will help us become more efficient,” says Jean-Pierre Labry, executive vice president of R&M MEA. “Speed and flexibility are the key advantages of this new setup, which allows us to  be the first vendor to address this regional demand in such a proactive manner.”


Speaking about quality, Markus Stieger, COO of R&M in Switzerland says: “In order to meet and exceed industry standards, R&M ensures that its products are manufactured under strictly controlled quality conditions. Rather than testing only samples from the production batches, at this R&M facility, every patch cord will undergo a two level performance test. Cables which pass these tests are then branded under the R&M global 'freenet' warranty program.” The vendor’s raw material batch will be controlled and monitored by the Swiss headquarters to ensure quality is maintained.  

DAFZA has welcomed the Swiss company’s move by assuring its support. “We are delighted  R&M has chosen to set up its patch cord assembly facility in DAFZA and shall not hesitate to throw our weight behind in order to facilitate the company’s tasks and future growth,” says Amna Rashed Lootah, executive director finance, leasing & customer operations, DAFZA. “On our part, we will ensure R&M’s operations receives our support and assistance to enable it to achieve its objectives and commercial goals and safeguard the company’s investment.”


-----Reichle & De-Massari

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